Running a business requires that you have a strong recruitment strategy. You will need to hire at some point during your career, whether you are a small business owner, a hiring manager, or an HR professional. The most effective recruitment strategies will depend on the needs of your company and the type of candidates you are trying to hire.

What Are The Most Effective Recruiting Strategies?

1. Create A Strong Employer Brand

Your employer brand is an important strategy in your recruitment process. Your employer brand will distinguish you from other companies hiring and demonstrate to candidates why you are the best choice. Your business’ mission, culture, and values should be reflected in your employer branding.

Consider the following questions:

• “Why would anyone want to work in this company?”
• “Does your organization support a diverse workforce?”
• “What percentage would your employees recommend your company to others?”

Check that your employer branding is reflected in your company’s “about”, social media, and advertisements.

2. Make Job Postings That Reflect Your Company

The first impression a candidate has of you is your job posting. While you want to appear professional and organized, it is important to communicate your recruitment goals and embrace your brand.

Your company is built on humor? Make the job posting funny! Is it business as usual? Your ad should be professional and concise. This strategy will allow you to attract more qualified candidates and increase your applicant pool.

To convey professionalism, ensure that your job postings align with your company branding (e.g. color, logo, and typography).

3. Social Media Can Be Used To Find Talent

Social recruiting is a strategy for recruiting that makes use of social media to recruit talent, post jobs, and communicate with potential employees. Many companies have succeeded in finding qualified candidates via LinkedIn, Facebook, Twitter and Instagram. Make sure you are present on the channels that make sense for your company.

4. Invest In An Applicant Tracking Program

An Applicant Tracking System (or an ATS) can save your hiring managers time as well as your company’s money. An ATS (Applicant Tracking System) is a software program that automates the process of posting jobs and finding qualified candidates. This includes job postings to multiple sites in one click, applicant sorting, and scheduling interviews.

5. Explore Niche Job Boards

It may prove not easy to find talent through one of the large job sites, depending on what type of job you are looking for. You might consider niche job boards for recruitment marketing if your company falls under a narrower, more defined category.

6. Consider College Recruiting

College campus recruiting can help you find up-and-coming talent in your industry. It also allows your company to connect with students and internship opportunities. Colleges can be used to recruit. This includes attending job and career fairs, speaking at industry events, or being listed on campus-based job boards.

7. Let Passive Candidates Know That You Are Looking For Them

These candidates are passive, meaning they are not actively seeking a job. These candidates are often the best qualified and most likely to be the right person for the job.

Engaging in passive recruitment requires you to reach out to them personally. This shows you care about their talents and will get their attention.

8. Do Amazing Interviews

Remember that interviewing is always a two-way process. Interviewing your candidate is a two-way street. They are also interviewing me. It doesn’t matter if you meet in person or remotely, make sure it is easy and relaxing.

Group interviewing is a good idea. Remember to reflect on the culture of your company in your interview.

9. Refer An Employee

A referral program for employees is another option. This strategy allows existing employees to refer qualified candidates to open positions in your company. To encourage employees to sign up, these programs often offer cash bonuses or gift cards.